Why is Content Marketing So Important for Business?

Are you struggling to attract fresh leads to your website? Maybe your search engine ranking is dropping, causing a decline in web traffic. With a strong content marketing strategy, you can boost traffic, leads, and sales!

In fact, companies that blog fresh content get 97% more links to their websites than those that don’t. Inbound links can boost your search engine ranking, helping you reach more customers.

Meanwhile, small businesses that blog get 126% more lead growth than those that don’t!

Still not convinced? Keep reading to discover the 10 benefits of content marketing. With these tips from CEO of RevContent Richard Marques, you can get ahead and boost business.

Read on to learn more about the benefits of crafting fresh content!

1. Reach Your Target Customers

Who are your customers? It’s more cost-effective to use personalization within your marketing. Personalization can help you connect with customers and draw them to your business.

Understanding who your customers are can help you create content they want. You can appeal to their needs and interests within your content.

A strong content marketing strategy relies on keyword and audience research. When a consumer searches for the keywords within your content, your posts can show up. Search engine optimization (SEO) can help you craft content with this goal in mind.

By appearing in front of your target audience (instead of everyone), you’re more likely to boost website traffic and leads. People will want to click on content that responds to their interests. At the same time, you’re generating brand awareness, too!

Creating the right content with your customers in mind can help you grow your business.

2. Get Ahead of Big Corporations

Content marketing is a cost-effective marketing strategy. It doesn’t matter how much money you can spend on marketing. Instead, your experience and expertise are the real value within your posts.

Improving your SEO ranking can put you at the top of a search page. You can rank ahead of your competitors to attract web traffic before they can. Meanwhile, consumers will see you as a valuable, credible resource in the industry.

Instead of spending thousands on ads, you can get ahead of your competitors with high-quality content.

3. Become a Thought Leader

What unique experience have you gained over the years? What expertise can you share with your customers?

You can use your experience and expertise to become a thought leader in your industry. A higher SEO ranking will tell readers you’re a bigwig in your industry. You can use videos and blog posts to relay that experience.

Consumers will see you’re a knowledgeable resource they can depend on. They’ll come back for more, allowing you to gain loyal customers. 

4. Demonstrate Your Value

What sets you apart from the competition? Do consumers know the unique value you have to offer?

If not, you can demonstrate that value within your content. Demonstrating your value will help you stand out from competitors in the industry. 

5. Attract New Leads

Over 90% of all online activity begins with Google or another search engine. Meanwhile, 75% of consumers don’t look beyond the first page of a search. With search engine optimization, you can boost your ranking to reach these customers.

If you’re not on the first page, however, you could lose an opportunity to attract website traffic and fresh leads.

Leads from SEO are eight times more likely to become paying customers than those from traditional ad campaigns. Why? Namely, you’re providing consumers with the information they’re looking for.

Cold calling and other outbound marketing strategies lack timing. You don’t know when someone will feel like buying your product or service.

When they search for your product online, they already have that initial interest. Then, you can provide consumers with the information they’re looking for through your content. 

Creating informative, engaging content will show people your brand value and expertise. Brand trust can grow as a result, which could encourage people to buy from your business.

Without SEO and content marketing, on the other hand, people might not realize your business exists.

By creating a content marketing strategy with SEO in mind, you can get ahead of competitors and start generating new leads. 

6. Stay Social With Customers

Are you posting content on your social media platforms? If not, you need a content marketing strategy. Creating fresh, engaging content for social media will help you draw in new customers.

People will start following your account, liking your posts, and sharing your content. As they share your posts, you can reach an even larger audience of potential customers.

You can also create a back-and-forth conversation with your customers to learn more about their wants and needs! Then, you can improve your content marketing strategy to attract more people to your business. 

7. Educate Over Selling

Many marketing and advertising strategies are focused on sales tactics. Content marketing, on the other hand, focuses on educating consumers. You can help them learn more about your brand and industry, allowing them to make informed buying decisions.

Forcing sales posts on your followers, on the other hand, could scare them off. 

8. Develop Brand Trust and Loyalty

Once people start seeing the unique knowledge you have to offer, they could start to trust your brand. Consumers will return to your website for more informative, helpful posts. They might also ask you questions to determine how you can help solve their problems. 

In time, trust can turn into loyalty. Developing a loyal audience can help you retain customers, allowing you to build your business. 

9. Create Fresh Content

Is your website looking stale? Creating fresh content will tell readers you’re here and relevant. Otherwise, it could look like you’re out of business. 

Keeping your website up-to-date with fresh content is essential if you want to maintain your SEO ranking. 

10. Boost Your ROI

Retaining long-term, loyal customers can help boost your ROI. Remember, content creation is a cost-effective marketing strategy. You can create content without blowing through your budget.

As you gain leads and sales, you can build your business without wasting money on more expensive strategies. 

Crafting Creative Content: 10 Benefits of Content Marketing for Your Business

Content marketing isn’t an excuse to create posts on your website. Instead, it’s an effective marketing tool that can help you expand your reach and generate fresh sales. Give your marketing strategy the secret weapon it needs with fresh content today!

Need help growing your audience and ROI? A content marketing platform can make all the difference.

Sign-up now to give your business a boost with our team!

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