Last week, our publisher team attended Digital Media Strategies USA, a content-driven conference focused on the key strategic challenges behind developing a profitable and sustainable media business.
Our CEO and Founder, John Lemp, was chosen to give a keynote speech, highlighting the importance of performance and data integrity. Nate Fair, Director of Publisher Relations said, “Integrity of data is key to ensure every impression is captured. The revenue from native should drive majority of the dollars for each publisher to grow their brand, and we always want our publishers to verify every single number they receive to make sure no revenue is being left on the table.”
RevContent always focuses on data integrity; some of our partners have seen discrepancies in their tracking as high as 40% with other content recommendation providers. Walter Dublin, Director of Publisher Development said, “The fact that our widget impressions track in line with our partners’ Google Analytics makes us an anomaly in the content recommendation space.”
With experts on audience engagement, revenue streams, and native advertising, our publisher team was highly tuned into all these conversations. Thanks to a great selection of branded publishers and top executives from The Media Briefing, our team had a massively productive week in New York.
We’re excited to wrap up a successful NYC trip and start our journey to Digiday Publishing Summit in Miami!
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