When exploring native and content recommendation, one of the top priorities for brands is brand protection. It’s critical for the most well-respected media brands to maintain the high-quality their users are accustomed to, and we’re excited to have the platform and the technology to offer complete brand protection.
Hubspot writes that one of the best ways for publishers to increase engagement is to provide “additional content suggestions related to what readers have already consumed.” But one of the fastest ways to drive your audience away is low-quality content recommendations.
Low-quality content (sponsored or not) can quickly tarnish your brand’s reputation and turn away your audience. When your audience is looking for an engaging piece of content, we use thousands of data points to create custom tailored content recommendation that will not only maximize user engagement but also drive a high, sustainable revenue stream for your brand. Our algorithms and technology give publishers the tools to scale revenue while building trust with their audience and protecting their brand.
So, how can you ensure your brand is protected 24/7?
RevContent CEO, John Lemp, said, “Using our image recognition and learning, publishers have the ability to automatically block content and not set it multiple times; they can set it once and forget.”
For publishers, we offer brand protection in several ways.
- Full control over content restrictions
- Real-time reporting by device
- Responsive adaptive technology
- Internal content recirculation
Custom Blocking Solutions
Publishers can set custom content restrictions to ensure certain types of content don’t deliver to their audience. With varying degrees of ad quality control that range from blocking a specific categorical topic down to a specific campaign image, content can be restricted on a high level or a granular level.
Our publishers can access their content restriction management right through their RevContent login to ensure their audience only sees content aligned with the overall message and brand identity of their site.
Domain Blacklisting
If users aren’t engaging with a type of content from a particular domain, that website can easily be blacklisted. For whatever the reason users don’t enjoy it, publishers can block websites from appearing on their widgets.
Not only can publishers control what appears on their site, users play a role in what does and does not appear. Content that users don’t interact with will naturally be filtered out by the algorithm and replaced with more engaging content.
Current publishers, contact your rep for a walk through of RevContent’s publisher blacklisting controls.
Powering 250 billion content recommendations per month, RevContent is the fastest growing content recommendation network and reaches 97% of US households, according to Quantcast. To learn more about content that converts, sign up or visit our website.
