Partnership to further support native, cookie-less advertising technology and create enhanced revenue opportunities for publishers
Read the official announcement in Business Insider here.
It’s an extremely exciting day at RevContent – we’re proud to announce we’ve been acquired by Star Mountain Capital, a specialized asset management firm backed by some of the world’s most sophisticated institutional and high-net-worth investors, and Capital Dynamics, a leading private equity firm.
To say we are thrilled is an understatement.
What does this mean for our partners?
We’ve been bootstrapped since our inception, forcing us to cut our teeth differently than many technology firms. Having a certain level of no-frills pragmatism built into our DNA has greatly serviced us and ultimately, our partners in a tremendous way. We will take this discipline into the next chapter of RevContent and hit the ground running while we continue to over index on value creation for our partners.
In Star Mountain Capital and Capital Dynamics, we’ve found partners who are just as committed to your success as we are. RevContent will remain the same in the best ways – and continue to get better in the areas that matter most – product innovation, user experience and monetization.
What’s next?
The writing is on the wall with respect to cookies, privacy, and user experiences – and we know it’s mission-critical to power new viable and sustainable revenue offerings to our partners.
Our aim is to evolve the native industry into a more premium environment for brands and publishers, offering high-quality content experiences that don’t dilute publisher yield or advertiser ROAS. We’re also looking to increase reach and presence in international markets and develop consumer-facing products with a high degree of audience utility.
At the end of the day, we want to continue to be an intuitive, turn-key solution for our partners on both sides of the business.
I’m endlessly proud of the team at RevContent for working to adapt, build value, and grow the business to set all of us up for sustainable, long-term success. None of this would be possible without each of their individual and collective contributions to our mission of building value for our team and partners. It’s a great honor and tremendous privilege to have the opportunity to lead RevContent, and I look forward to doing it for ten more years.
We’re extremely grateful for all of your support throughout the years, and we’re thrilled to look forward to the future together.
If you have any questions at all, please email me directly at richard@revcontent.com
Richard Marques
CEO at RevContent
