When it comes to advertising online, it’s important to ensure you have a strategic plan in place from the start. Not only will this help ensure you have a better chance for a positive return on investment and save your company from wasting funds, but doing so is also key in creating an effective advertising campaign.
Here are a few quick tips to build a strong online advertising strategy you’re confident will be successful.
Follow Your Brand Guidelines
One common mistake companies of all industries make these days is not staying true to their own brand and company values.
Sure, advertising online has a huge potential to generate revenue, but not all digital ads are made the same. Start by considering your current brand guide first, and then focus on types of ads and visuals that follow these guidelines.
This helps to ensure consistency and further supports brand awareness, which can be an essential part of an impactful advertisement strategy.
Focus on Targeted Audiences
Defining your ideal audience (or audiences) should always be done before launching any form of digital advertisement.
And with the amount of data and technology available these days to get really specific with targeting individuals or groups who may be most interested in what you’re offering, why wouldn’t you?
If you work on a strategy that utilizes methods like re-targeting (advertisements directed at those who have already visited your website before) or native advertising (such as content recommendations based on an individual’s interest in certain topics), you are more likely to see higher engagement rates and faster revenue growth.
Monitor Regularly and Optimize as Needed
Automation has become extremely popular with industries of all shapes and sizes within the last few years, but that doesn’t mean you should start an online advertisement and then forget about it until it’s over.
An important piece of any successful advertisement strategy is to be paying attention throughout the life of the campaign. Although you may not need to watch the numbers multiple times a day, having some sort of structure or schedule in place (such as daily, weekly, and monthly reports) can help your team track effectiveness over time.
And should you see a few areas where your numbers aren’t quite where you thought they should be, you can discuss how you might try optimizing your approach during the campaign for improvements.
Review and Analyze
Last, but definitely not least, set aside a time after your online advertising campaign is over and before your next one begins so your organization can look at how well the strategy performed. This is essential in allowing you to review successes (or failures) and analyze ways to revise your strategy moving forward.
Trust RevContent with Your Native Advertising Strategy
With billions of content recommendations per month across dozens of the biggest websites, RevContent is the go-to for successful native advertising campaigns. We’ve created a technology that helps advertisers gain exposure while offering website owners a way to monetize their content and audiences.
It’s no surprise that we’re one of the best native networks in the world. Learn more about who we help and how you may be able to benefit from native advertising today.