In 2013, mobile web browsing bypassed desktop web browsing for the first time, and that split keeps growing. As mobile becomes the dominant device, brands need to figure out how to optimize their main source of revenue for mobile: advertising. Most mobile ads slow page loading speed, and Hubspot says 40% of users will abandon a page if it takes more than 3 seconds to load. Hubspot’s research also shows that intrusive ads are one of the top reasons users abandon sites. This all reduces website performance and drives users away from your site, ultimately decreasing your revenue.
We recently launched the RevContent Mobile Toaster as another avenue for publishers to specifically increase their mobile performance. We’re a performance network first and foremost, and we want our partners to consistently get the best return on their investment. RevContent Mobile Toaster serves as a tool to keep users engaged by involving their scrolling action. When a user scrolls up on a piece of content, RevContent Mobile Toaster pops up to recommend internal and external content. This content is chosen by our internal social driven algorithms that create recommendations for each individual user. Providing additional, relevant content without interfering with a user’s experience is a win-win for users and publishers.
RevContent Mobile Toaster recommends content in a non-intrusive, seamless way that benefits publishers and their users by creating a smoother experience. Once the user has engaged on one page, they’re encouraged to continue exploring the site and engaging with the brand. Already, publishers are seeing boosted RPMs and increased performance across the board on their content. Our premium technology is at the backbone of every new development, and our new tools and platforms are specifically designed to serve our partners. When our partners want to scale their business, generate revenue, and boost their performance, we’re ready to give them the tools they need.
Powering 250 billion content recommendations per month, RevContent is the fastest growing network and reaches 97% of US households, according to Quantcast. To learn more about increasing your mobile performance, sign up or visit our website.