No matter your industry or niche, having a strong online presence should be a top priority for your organization these days. Now more than ever before, consumers of all types engage with businesses, publications, marketers and brands almost entirely online.
However, if you’re a younger company with a smaller reach currently, this can seem like an ever-increasing uphill battle. Take a look at these simple steps to improving your brand awareness in the digital space.
Start with Branding
Before you can start increasing your brand’s awareness, you’ll need to ensure you first have an established brand to begin with. And it’s about more than just your logo.
Branding involves a wide range of key elements that when successfully grouped together speak to your ideal audience in an impactful, rememberable way. Some of these pieces involve your brand’s color choices (think: color theory), typography, your company’s values and beliefs, as well as the voice, tone and overall messaging you use for all forms of content — both digital and print.
If your organization hasn’t already, form a brand style guide so that everything you do is in line with the company vision and feels cohesive. Because when your company excels in staying true to your brand from the start, it’s that much easier for others in the real world to remember (and hopefully identify with!) your brand.
Search Engine Optimization
Search engine optimization (also known as SEO) can be a key player in helping your business increase brand awareness. But how?
To put it simply, the better you are at generating high quality content on the web, the higher you will rank in search engines like Google. When you begin to land on the first few pages of search results, you have a better chance of reaching new audiences who haven’t yet heard about you but stumble across your website through the information you’re publishing.
SEO helps you reach consumers you may not have otherwise been able to reach, all because you published content that provided answers to their questions or related to their topics of interest.
Work with Influencers
Influencer marketing is becoming increasingly popular, and is expected to grow exponentially over the next few years. If it works with your brand and can potentially increase your brand awareness, consider finding and working with influencers who can spread the word about your organization to their own audiences.
One of the most common ways of increasing your brand awareness goes back to the basics: paid advertising.
Publishing ads online can also be exciting these days, since you can have access to a wide range of places, platforms and methods to choose from. From social media advertisements and Google Adwords, to new and effective native advertisement widgets through a company like RevContent, there is a variety of options to explore in order to see which ones best suit your needs.
Trust RevContent with Your Native Advertising Strategy
With over 250 billion content recommendations per month across dozens of the biggest websites, RevContent is the go-to for successful native advertising campaigns. We’ve created a technology that helps advertisers gain exposure while offering website owners a way to monetize their content and audiences.
Learn more about who we help and how you may be able to benefit from native advertising today.