Latest Release From RevContent Innovation Labs: Headline/Image Split Tester for Media Brand Content

As the RevContent network innovates and expands, we’re always looking for new ways to serve our partners and develop technology at their request.

One of the most frequent requests from our brands is new ways to understand and connect with their audience on a deep level, based on an entirely new level of insights about what their readers care about.



This is why we developed the Headline/Image Split Tester, a simple and intuitive tool for media brands to drill down into the best performing internal headlines and creatives, without spending hours analyzing the data themselves.

RevContent’s innovative technology lets publishers easily split test their own internal content and determine what headline/image combination resonates best with their audience.

While there are other split testing tools available, RevContent Split Testing quickly and efficiently assess the potential of creatives and the funnels associated with them using RevContent’s powerful technology and the transparency RevContent partners have on a daily basis.

Jon Mitchell, Vice President of Advertising at RevContent, said, “For brands looking to test and experiment with different content and sales funnels, our split testing tool allows them to learn their audience on an even deeper level.”

The ability to split test and learn audiences at such a granular level allows publishers to develop content that is more easily engaged with and shared. By understanding the images and headlines that resonate with specific audience, RevContent publishers have the ability to

How to Use:

1. Simply choose 2-4 options of different headlines and creatives.

2. Then, let the RevContent technology optimize and determine which combination receives the highest CTR.



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