We have all probably heard by now that content is king. But simply creating great content might not drive great results without a solid distribution plan. Here are a few ways that you can increase your content’s reach and drive higher traffic:
Content Distribution Networks
Content discovery networks like RevContent are a great way to put your brand in front of a highly-engaged audience. The best part is that users can discover your brand on premium websites. With advanced targeting capabilities and personalization technology, content discovery networks like RevContent ensure that your content reaches the right users at the right time.
If you aren’t already working with influencers to promote your content, you might be missing out on a big opportunity. Working with influencers is a great way to tap into a larger audience while driving higher brand engagement. This is especially effective when the influencer fits into your niche. For example, a fitness apparel brand might see great results with an athletic influencer, while a luxury clothing brand could find success working with a fashion influencer. The credibility and authenticity of influencers is second-to-none. An effective partnership with an influencer is a surefire way to drive higher reach and engagement.
An email distribution strategy is a great way to get in front of your ideal audience. For instance, you could publish a monthly newsletter to update your audience on recent product updates, a monthly digest or recent accomplishments. The key here is to ensure that you are sending email newsletters that are fresh, engaging and provide value.
Guest blogging is a great way to promote your content on another site that is relevant to your niche. Instead of guest-blogging on any site that will allow you to, prioritize publishing on a site that fits into your industry. The key here is to ensure that content you are guest-blogging is still relevant to your own audience as well as the hosting site’s audience. It’s also important to provide value without being overly-promotional.
Repurpose Your Content
Repurposing is the process of taking a single idea and expanding it into several pieces of content. This is a great way to increase your reach as much as possible with minimal effort.
Let’s say you craft a spectacular blog post, only to realize that you aren’t reaching your audience as effectively as you hoped for. Your blog post might be highly relevant to your target audience, so what happened? Some people might prefer to read a lengthy blog post, while others would rather watch a short-form video or listen to a podcast. Perhaps your lengthy blog post would receive more engagement if it’s broken down into a short infographic. Expanding your idea into several pieces of content provides the opportunity to understand what resonates best with your audience.