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5 Strategic Ways Publishers Can Monetize Branded Content

In today’s evolving digital landscape, the publishing industry is in a constant state of flux. Customer demands and expectations are always changing. Today’s consumers are actually turned off by online ads, with 46.2% of people using ad blockers on their computers. 

Competition gets tougher every day, and technology continues to evolve. Digital trends fluctuate, so publishers consistently need to find new ways to bring in revenue. Monetizing branded content is an effective way to stand out from the crowd, attract new prospects, and increase income for your business.

What Exactly is Branded Content?

It’s no secret that most content marketing is used to push a sales agenda. Branded content, however, uses powerful storytelling to talk about a social issue, deliver relevant information, and connect with an audience on an emotional level. 

These deeper connections can lead to more engagement, higher brand awareness, and stronger brand loyalty. After all, 66% of consumers want brands to have a strong stance on social and political issues. If they agree with the brand’s position, 52% of customers will be more loyal.

So what makes branded content different from traditional advertising methods? Unlike banner ads and television commercials, branded content is hosted on a company’s own channels. It’s similar to native advertising and can take the form of podcasts, videos, infographics, and articles. Branded content is a powerful tool for any digital marketing strategy because it: 

  • Builds brand awareness
  • Isn’t affected by ad blockers
  • Promotes your brand’s positive values
  • Is noninvasive
  • Stimulates user response

Use branded content if you want to stand out from the competition, build a loyal following, and drive quality leads to your site. It helps to convert prospects to customers, brings in more revenue, and contributes to your overall growth and success.

5 Ways to Monetize Branded Content

To earn more revenue for your business, you have to be able to deliver valuable messages that mean something to your audience. Here are five ways your company can monetize branded content.

1. Enlist Influencer Content Creators

Influencers are bloggers or social media celebrities with a large following whose opinions are highly valued by their online community. Maybe they’re experts in their field, or maybe they’re just really popular among a niche group of people. Either way, 61% of consumers trust influencer recommendations, making them a great resource for your digital marketing strategy. 

Online visitors aren’t the only ones relying on influencers for quality solutions. Brands depend on them to create content that increases engagement and builds a loyal following. 

Influencer branded content helps you make deep connections with your audience through powerful stories. It works because its message comes from real people. Viewers can identify with and relate to these people, so they feel a closer connection to the story and message that’s being delivered. 

2. Partner with Another Brand

Get in touch with another brand that shares your same values. Form a partnership to create branded content that allows you to work together in delivering a unified message that your audiences will love. 

It’s a win-win when you attract each other’s viewers and increase your overall reach. You’ll both gain more visibility and increase brand awareness. You’ll also increase each other’s credibility and help build trust with your audiences.

Whether you release a video series that serves as an instructional guide or publish a one-time motivational message, a branded content partnership can increase traffic and gain more revenue for your brand.

3. Maximize Social Media Platforms

Today, more than half of the world uses social media to connect and share information with friends, family, and peers. It’s a great way to reach a highly targeted audience with custom information that strikes a chord with audiences. 

Each social media platform attracts a different group of people. Make the most of social media channels by creating several versions of branded content to post on each site. If you want to target professionals, post videos on LinkedIn. If you’re trying to reach a Gen Z audience, post images on Instagram.

As you create your social media posts, keep in mind screen size, images, headlines, and tone of voice for each of your ideal audiences. By developing creative content that meets the unique needs of each group of people, you’ll engage more users and increase the chance of conversions.

4. Capitalize on Current Trends

Stand out from the crowd and connect with your audience on a deeper level. Create branded content that speaks to the current trends of today. 

Parodies that poke fun at current trends show that your brand has a sense of humor. It also helps to connect with an audience who relates to those trends. Showing that you’re up to date on what’s happening in the world lets your audience know you’re socially aware, and that you likely bring that same level of awareness to your own industry.

Whether you feature funny content or insightful observations, this kind of branded content shows your company’s personality. It lets people feel that they know you on a deeper level, which builds trust and loyalty. This translates to clicks and conversions so you can monetize your branded content strategy.

5. Embed Tracking Pixels

Because branded content is hosted on your own channels, you can embed tracking pixels on your pages. Tracking pixels are 1×1 pixel graphics on your web pages that are typically hidden from view. They allow you to track your users’ behavior, web traffic, and site conversions. 

Unlike cookies that are saved in a user’s browser, tracking pixels send information straight to servers. They can follow users on various devices, and they can’t be disabled by users.

Tracking pixels give you the information you need to create effective branded content that resonates with your readers. This means your content will be more successful and you can gain more revenue and see positive results overall.

Monetize Your Branded Content

RevContent is a leading content marketing and native advertising platform that uses human insights, organic strategies, and the latest in technology to create meaningful advertising experiences that connect brands with their consumers. Whether you’re looking for native advertising or branded content that resonates with your audience and drives quality traffic to your site, RevContent can help you reach your marketing goals. 

Contact us today to learn how we can help you monetize your branded content.

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