5 STRATEGIES PUBLISHERS CAN USE TO INCREASE THEIR REVENUE TODAY
As a publisher, your success depends on more than just having a great product. Finding the right strategies to help you increase your revenue can be a challenge. Here are five publisher strategies that can help you get started:
1 – UNDERSTAND YOUR AUDIENCE AND SEGMENT THEM PROPERLY
If your audience is younger, you may want to target them with a strategy that focuses on social media. That’s because those under 50 tend to get their news from social media, with approximately 42% of those between 18 and 29 saying social media is their preferred method of consumption, while another 25% of those aged 30 to 49 also use social media for their content consumption.
Once you understand your audience, you can then start segmenting them into different groups. This is another crucial step in your revenue strategy. It helps you better understand which segments are most likely to interact with your content and which types of content are most likely to generate the engagement you desire.
2 – OFFER RESPONSIVE CONTENT SUITABLE ACROSS DEVICES
Responsive design is a design approach that adjusts its content to be read seamlessly and properly formatted across an ever changing landscape of device resolutions, such as smartphones, tablets, and computers. With nearly 59.5% of all web traffic coming from mobile devices, and roughly 40.5% coming from desktop devices, it’s clear that responsive design is a crucial element in your publishing strategy.
Offering responsive content helps increase the likelihood that readers who interact with your content will become loyal subscribers.
3 – OFFER PERSONALIZED CONTENT THROUGH RECOMMENDED CONTENT
Studies show that nearly 71% of consumers say they would prefer to see ads that are tailored and personalized to their interests and shopping habits. Furthermore, almost 90% of consumers in the U.S. find personalization appealing. By taking the time to understand your audience better, you can then start personalizing the content and ads that you recommend to them.
This will give your audience the information they want without any of the extra fluff and keep them coming back for more.
4 – CONSIDER OFFERING DIGITAL SUBSCRIPTIONS
By offering digital subscriptions, you’re also providing them with the ability to access your content from anywhere. This allows them to engage with your content when and where it’s most convenient for them.
With approximately 21% of Americans saying they have purchased a digital subscription to online news content as of February 2021 (ranking third globally for paid online news content), consumers are ready to engage with more digital content.
5 – TEST A PAYWALL
Although a paywall can be a controversial strategy for increasing revenue, it’s worth considering for your publication.
By offering a paywall, you’re allowing your audience to engage with your materials without the fear of being “spammed.”
Paywalls don’t have to block off all your content completely. You can still allow for many articles to be read before the paywall is activated. Doing so enables your audience to have a chance to see what you have to offer and decide whether it’s something they would like to subscribe to later down the line.
LEVERAGE FASTER TECHNOLOGY AND GET MORE REVENUE WITH REVCONTENT
With the right combination of strategies and the right toolset, you can have the ability to offer your audience more content at a faster rate. This will allow you to increase the number of unique visitors coming to your site and ultimately increase your revenue.
RevContent is a platform that will allow you to grow revenue without compromising your user experience.
