If you’ve been paying attention to the digital advertising space at all within the last couple of years, chances are you have heard about one of the fastest growing trends: native advertising.
In short, native advertising is an advertisement that fits naturally into the form and function of its environment. One of the best examples of this is a sponsored article that blends in with the rest of the editorial content on a website.
Whether you are seeking new ways to increase brand awareness or you’re curious about the potential ROI native advertisements can have for your online strategy, here are some of the top reasons you may want to begin investing in native advertising today.
1. Banner Blindness
It’s no surprise that consumers are tired of advertisements in the 21st century. They can hardly enjoy any website, social media channel, or phone app that doesn’t present some form of digital ad to its users.
All of this has caused “banner blindness.” Instead of engaging with ads, online users are simply tuning out anything that may seem like it’s trying to sell them something.
Native advertising is one of the best ways to combat this trend, since they are less obtrusive than other forms of advertising and provide content that is actually of interest to viewers.
2. Your Other Advertising Strategies Are Struggling
When it comes to online advertising, you shouldn’t put all of your eggs in one basket. Although many companies are putting all of their marketing efforts into social media or search engines, this can be more risky and be less effective over the long haul.
By investing in native advertising alongside your other strategies, you can reap the benefits of having a more flexible, well-rounded advertising approach.
3. Native Advertisements Can Be More Targeted
…And in a way that users actually enjoy! Native advertising presents content to online readers that is based on their interests and isn’t interruptive like other forms of ads, such as banners and pop-ups. As such, native ads typically see far higher rates of engagement.
4. Better Returns on Investment
Want to see your click through rates and returns on investment improve? Invest in native advertising.
On average, 70 percent of consumers prefer to hear about new products through content than through other forms of advertisements. When they are presented with interesting, emotion or though-driven content, they are more likely to buy.
Start Your Native Advertising Strategy Today
With billions of content recommendations per month across dozens of the biggest websites, RevContent is the go-to for successful native advertising campaigns. We’ve created a technology that helps advertisers gain exposure while offering website owners a way to monetize their content and audiences.
Learn more about who we help and how you may be able to benefit from native advertising today.